As an entrepreneur you may be leveraging social media to build your business. Obviously, it’s a great strategy giving that Facebook has over 2 billion active users. Chances are really high that your customers are hanging out on Facebook and other social media sites.
But if you are promoting a business on Facebook, which is better? Facebook Groups or Facebook Pages? Well there is most definitely a difference in terms of engagement.
With Facebook Groups you can choose to create a group that is Open, Closed or Private. In most cases, you are going to want to select a Closed group during the set up. With a closed group, conversations or posts within the group can only be seen by members so that the likelihood of members being more engaged is increased due to the privacy aspect. Facebook Groups are much more collaborative.
In contrast, with a Facebook page, anyone can see what is posted on a Page so the privacy is not there and people (or your potential customers) are less likely to open up and post there.
So does that mean that you should focus solely on setting up and growing a Facebook Group? Not at all.
There are benefits to having both. Especially when it comes to advertising. If you plan to do any Facebook advertising, you should know that at this time, you can only set up Facebook ads from your page. Therefore, if your goal is to grow your Facebook Group then you can advertise on your Page and direct people towards signing up for your group for more information about your product or service.
An example of a Facebook Ad campaign through your Page to grow your Group would be a challenge. So, let’s say you’ve decided to run a free 5 day Self Care challenge inside your group with Facebook live in order to stimulate growth of your group and engagement. You can run your ad from your Page with a sign up link that not only includes adding them to your email autoresponder but also allows them to download a free workbook for the challenge and link to join your Facebook Group.
My advice then is to have both a Facebook Group and a Facebook Page but focus most of your time in your Group.
If you’re looking for a Facebook Group for entrepreneurs then join the Female Entrepreneurs Success Club.
To Your Success!
Certified Tapping Into Wealth Coach
Leave a Reply